FASHION PRODUCT COPY
As a Harrods copywriter, a lot of my time is devoted to writing content for our iconic fashion department. On a typical day, I might write copy for up to 40 high-value products, each photographed in our London studio and assessed by me, by hand. This hands-on approach allows me to fully appreciate each product's unique selling points, distinctive fabrics, textures and innovative craftsmanship – details that might be overlooked in imagery alone.
Therefore, it is my job to ensure that each piece is made to shine as the designer intended, adhering to their brand vision, while respecting our own illustrious tone of voice, as I hope you’ll see here.
To open your clutch, grasp the silver jewel and glide it across the zip.
£1,850
Perfection and seamlessness are two words synonymous with the Jil Sander brand, elevating its creations high beyond the everyday. This jewel zip clutch bag resides in the upper echelons of accessories design, featuring a fold-over silhouette that’s secured by a concealed zip. Instead of a zipper tab, it’s accented with a metallic jewel – sculpted to cradle your thumb and forefinger – that allows you to open the piece with a single, fluid motion.
Pavé diamond borders nod to a familial heritage.
£9,255
Her grandfather P.N. Ferstenberg may have been awarded the title ‘Dean of the Diamond Industry,’ but Nadine Aysoy's fine jewellery designs are anything but traditional. Her playful use of colour, light and sculpture shines through – as seen in the Catena drop earrings. True to her signature style, this pair features three distinct gemstones: pale yellow sapphires, warm rubellites and green amethysts framed by pavé diamond borders that nod to a familial heritage.
A modern retelling of a Mid-Western classic.
£1,399
Think of North America and cowboys are sure to follow. Draped in leather with woolly plaid accents, they’ve become time-honoured symbols of the open plains - and now, are the inspiration for Polo Ralph Lauren’s latest menswear collection. This deerskin vest is instantly evocative of cattle herding garb, boasting emblematic fringing on the chest, rich with the scent of the great outdoors.
Stirrup-inspired hardware and sleek lines offer a modern take on Ralph Lauren’s equestrian past.
£28,350
The Welington duffle bag, by no coincidence, exemplifies brand heritage and a passion for fine craftsmanship. Handcrafted in Ralph Lauren Purple Label’s Italian atelier, it’s cast in rare alligator skin – inspired by the Ricky bag, which too was constructed from enviable caiman leather – and is considered by discerning connoisseurs an icon of American elegance and style. As such, the leather used is reserved exclusively for the brand’s finest Italian-made accessories.
A night to remember calls for something floral.
£8,900
Is there anything more beautiful than the first flowers of spring? Carolina Herrera captures that fleeting beauty here, crafting this exquisite corset gown from structured silk gazar. Voluminous fabric cascades down the train, adding dimension to the feminine peony print. Step back, and you'll notice each tier mimics the soft curve of a flower petal.
The Tailors at Harrods are available for bespoke alterations in-store or at home (within two miles of our Knightsbridge store). To find out more about the service, please e-mail thetailors@harrods.com.
Cheese and ham with a side of glamour.
£8,925
Judith Leiber is renowned for its love of all things food, transforming even the most unassuming and casual of meals into crystalline masterpieces. This is certainly the case with this lightly toasted sandwich clutch, boasting a club-style lettuce, ham and cheese arrangement that’s guaranteed to make you hungry for more.
Fox fur trims lend an exclusive sensibility to every Yves Salomon coat.
£1,170
Anyone with fashion insight knows that Yves Salomon is synonymous with rare winter coats. This water- and snow-resistant puffer jacket is ideal for those heading to the Alps, boasting a sumptuous down-feather filling, an adjustable belt, a fox fur hood and even rabbit fur-trimmed mittens that can be attached to the coat using the concealed buttons.
This updated Barrel silhouette is one of FRAME’s most artisanal pieces yet.
£1,095
You’d be absolutely right to assume the Pearl jeans from FRAME are something special. Handcrafted by four of the brand’s experienced craftspeople over a five-hour period, each ultra-high-rise pair is a fusion of casual and ethereal, boasting 160 hand-stitched crystals and 2500 pearls that cascade over the front panels. Wear them for something equally long-awaited, whether you’re a bride-to-be, dressing for Christmas or just love sparkle.